+ The Sales Engine
Convert the list you already have.
For businesses with traffic and subscribers but a leaky conversion path.
You spent years building the list. You’ve got the traffic. You’ve got the subscribers. But the conversion rate is lower than it should be, the nurture is generic, and the sales pages were written by whoever was available at the time.
The Sales Engine fixes that. We rewrite the path from interest to purchase — using your voice, the strategy from Foundation, and the testing infrastructure that tells us what’s actually working.
+ Who It’s For
Who this engine is for.
You have traffic. Conversion lags.
The visitors arrive. Most leave. The funnel reads like everyone else’s funnel because it was built fast and never rewritten.
Your nurture is short or non-existent.
New subscriber → one welcome email → nothing. Or a generic five-email drip from 2019 that nobody reads. The relationship dies before the sale.
Your sales pages haven’t been touched.
2+ years old. Written when the offer was different. Generic SaaS-speak where there should be specific positioning. Underperforming and you know it.
You’re losing deals at consideration.
Prospects show interest then disappear. There’s no copy guiding the decision, no follow-up sequence answering objections, no anchor pointing back at the offer.
+ What’s Inside
What’s inside the engine.
Sales page rewrites
Full rewrites on your highest-revenue offers. Positioning, headlines, structure, CTAs — tested against the original and iterated until conversion lifts.
Nurture sequences
Sequences calibrated to your offer architecture. Behavioral triggers, segmentation logic, and copy that earns the open and moves the read toward decision.
Conversion copy
Button text, headlines, micro-copy across funnel touchpoints. The 50–200 words across your site that influence whether someone clicks, scrolls, or leaves.
Sales automation
Behavioral sequences, retargeting copy, abandonment flows. The system that keeps the conversation going across days, weeks, or months until the prospect is ready.
+ How It Runs
How the engine runs.
Audit of your existing conversion path in week 1–2 — we look at the actual traffic, the actual conversion rates, and the actual leak points. Highest-leverage rewrites first: the page or sequence with the most traffic and lowest conversion.
Testing infrastructure deployed alongside the work. We measure what’s changing. Iterative refinement against actual conversion data — not opinions about what should work, evidence of what is working.
+ What You Get
Measurable conversion lift.
By month three, the highest-leverage rewrites are live and tested. Specific conversion lift on the assets we touched — documented, reportable, defensible in front of anyone who asks where the money went.
By month six, the rewritten path is converting at a measurably higher rate, the nurture sequence is actually nurturing, and the documented learnings about what your audience responds to compound into the strategy for everything afterward.
The same list. The same traffic. More revenue. That’s the engine.
+ Pricing
The Sales Engine starts at $2,500 / month.
Foundation engagement required first. 6-month minimum engagements — conversion testing needs runway to produce signal. Billed quarterly. See how Foundation works →
Ready to convert the list you’ve built?
Book a 45-minute strategy call. Bring whatever you have on your current conversion path. We’ll look at it together and tell you where the leverage is.