+ Signal
What we’re learning about content that compounds. Published when there’s something worth publishing.
Most content agencies sell deliverables. They tell you how many blog posts you’ll get per month. How many social posts. How many emails in the nurture sequence. Maybe a quarterly thought leadership piece. The pricing…
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Stephen Covey wrote The 7 Habits of Highly Effective People in 1989. The second habit is “begin with the end in mind.” Covey was talking about life, which is a big topic. I’m going to…
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There’s a Mark Twain quote — paraphrased, the original is hard to source cleanly — that goes something like: “It’s not what you don’t know that gets you. It’s what you know for sure, that…
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