+ The Authority Engine
Become the voice your category trusts.
For founders and operators ready to step out from behind the brand.
You’ve earned the right to have a point of view. The Authority Engine takes the thinking you do every day — in meetings, on calls, in pitches — and converts it into the published work that compounds into category recognition.
This is ghostwriting that doesn’t sound ghostwritten. Your voice, on your platforms, signed by you. We’re invisible. You become the visible one.
+ Who It’s For
Who this engine is for.
You’ve got a decade-plus of expertise.
Hard-won opinions earned through actual work. None of it on a page anywhere. None of it building you a moat.
You’re the operator, not the marketer.
You don’t want to learn LinkedIn algorithms. You want the platform to work for you while you do the work that funds it.
Your category is undifferentiated.
Everyone says they’re “different.” Nobody says anything specific. You want to be known for a clear, defensible perspective — not a positioning statement.
You want recognition that compounds.
Algorithm-resistant authority. A library of signed work. Speaking invites. Press. Inbound from people who already know your perspective.
+ What’s Inside
What’s inside the engine.
Thought-leader articles
1500–3000 word essays on a monthly cadence, drafted in your voice, signed by you. The compounding asset library at the center of the engine.
LinkedIn ghostwriting
Typically 4–8 posts per month plus a comments strategy. Builds a daily-touch presence on the platform where your category actually pays attention.
Op-eds & earned media
Pitched essays for industry publications. The kind of credibility that doesn’t come from a paid placement but lands in feeds people already trust.
Founder positioning
The infrastructure around your visibility: photography brief, bio system, speaking platform readiness, headshot consistency across the channels that compound.
+ How It Runs
How the engine runs.
Voice capture sessions on a quarterly cadence plus ongoing async (Loom, voice memos, transcribed calls). We meet you where you already think and turn that material into published work.
Editorial calendar drafted monthly. Drafts run through an approval workflow you control — you see every word before it goes out under your name. Publishing rhythm calibrated to your platform and your bandwidth.
+ What You Get
A category position that lasts.
By month six, you have a library of signed work that demonstrates a specific point of view, a visible LinkedIn presence, and the first inbound signals that recognition is compounding — speaking invites, press inquiries, qualified inbound that didn’t exist before.
By month twelve, you’re the name that comes up when your category is discussed. Not because we gamed an algorithm. Because you’ve been publishing a real perspective long enough that people started to notice.
Authority compounds. That’s the trade: patience for a moat.
+ Pricing
The Authority Engine starts at $2,500 / month.
Foundation engagement required first — the voice capture is especially load-bearing for this engine. 12+ month engagements are standard for authority outcomes. Billed quarterly. See how Foundation works →
Ready to step into your voice?
Book a 45-minute strategy call. We’ll walk through your business, the position you’re going for, and confirm whether Authority is the right starting engine for you.